So Hood River is sick. The Columbia River Gorge blazes its path through this arid high desert leaving an exposed convergence of land and water where the hot dry winds from the east meet the cooler damp winds from the deciduous west. What results is that these winds funnel between Mt. Hood and Mt. Adams with such ferocity that any kid or forty-something in a half pulled down wet suit with boards strapped to the top of their Subaru can tell you makes for the best kiteboarding locale on earth. Dan spent the last couple days meeting with guys like Kite the Gorge, Big Winds, and Brian’s Wind Surfing School and getting them stoked on SWAE. Next time you’re in the area look them up. If they can teach John Kerry to rip it, you stand a pretty good chance.   

To make this area even more of a playground, the White Salmon River cuts its way from Adams on the Washington side of the bridge and empties itself into the Columbia. If you’re not familiar, the White Salmon is the most intense commercially run river in the country. Two-thirds of the eight-mile stretch the guides take you down is Class III and IV with a Class V waterfall in the middle.  The water that forms is virtually continuous white froth that is a combination of glacier melt and water that seeps up through the area’s lava tubes to make its first appearance in daylight. What I’m getting at is this river will probably be the cleanest body of water you’ll ever lay eyes on. I had some wonderful meetings with rafting outfitters up there. My first day in town I met with All Adventures Rafting. They are a great hometown outfit and Karen took a lot of pride in the intensity and uniqueness the White Salmon had to offer. Our meeting concluded with her filling up my water bottle with some crystal clear spring water that bubbled up on the edge of her property. The next morning I peddled back up the canyon to meet with Jaco of Wet Planet Whitewater. Looking at their new site, I was seriously impressed not only by the skill of their graphic designer, but how it laid out everything their company was doing to minimize their ecological footprint: from using biodiesel in their buses to implementing a system of carbon credits. I am just always impressed when people use their businesses as a medium for social and environmental change, all the while doing what it is they love most.  

So that was written yesterday morning but I didn’t get around to posting it until just now. Currently, I’m sitting in a big Adirondack chair, whose back is a series of masterfully crafted inter-woven trout, along the banks of the Deschutes River in Maupin, Ore. We did a 60-mile tour yesterday through the rolling wheat fields of Central Oregon that I’m sure must have been the inspiration behind Katherine Lee Bate’s America the Beautiful. The Deschutes is apparently one of the best trout rivers in the country and thus, makes for a very good reason why world-class guides like Brian Silvey’s Fly Fishing, The Deschutes Angler, and the Deschutes Canyon Fly Shop call this quiet little town home. I’m waiting to meet with one more fly fishing guide this afternoon whose sign on the shop has informed me that he’s “gone fishin” and that there’s a good chance he’ll be back around 1:30 pm: right on!  I’ll leave it at that and hope all is well in your world.  We’ll talk again in Bend and to Claire: Happy Birthday Darling, I LOVE you and can’t wait to see you soon!

Today we met with a young journalist; Jesse Amorratanasuchad, and the stories just flowed. At one point, amidst all of the excitement, we began to talk about what is in my opinion the antithesis of sustainability: exploitation.  We all know that exploitation in terms of the environment isn’t sustainable… it’s a no brainer.  And yet rarely are we taught in the many MBA classrooms around the world or in Wall Street Journal like publications that exploitation in business isn’t sustainable.  I think that common mindset of business is that you should always get as much out of one person as you can.  The paradigm is that the pie is a set size and you always want to get the biggest slice.  In reality, the story is not as it is typically written.  Exploitation in business isn’t sustainable (exploitation of customers, users, partners, and co-workers will eventually inevitably lead to a failed company).  And this is the beauty of SWAE.  We set a challenge to ourselves 4 years ago at the inception of the idea; “Can we create a company in which all parties and all stake holders do better when we do better?”  Four years later our answer is realized with a resounding “Yes.”  The excitement around the purity of this model is for me, humbling.

And the company came to fruition today when we met with two outfitters and officially signed our first partner of the trip!  Check out http://gonediving.org if you want to see one of the highest quality Scuba Diving Shops in the area.  It was great to meet with Charlynn (the raddest scuba diver in town) and I’m enthused to be working with a like minded and like valued local outfitter… Going to be glorious

Adventure. Old Friends. New Friends. Entrepreneurship. Local Business. Biking. The Pacific Coast. Beauty. Clean Air. Warm Sun. Cool Rains. Carrying all food, water, and shelter on our backs. Struggle.  Accomplishment. A True Exploration.  In short, it is going to be a rad trip.