Beauty is NOT in the Eye of the Beholder

Beauty is NOT in the Eye of the Beholder

Yesterday was breath-taking. We started the morning off with a wet bike ride down to our favorite coffee shop in Bellingham (The Woods in Boulevard Park), then we met with beautiful people who are passionate about the things we love most.  We met with a wonderful woman, Sharman Hill, with Moondance Sea Kayaking Adventures, hit it off on the spot and welcomed her into the family as the second adventure vendor of the trip!  Then we met with the folks at the American Alpine Institute and signed them into the family.  (We believe that they are arguably the best mountaineering outfitter in the world so we are stoked to be working with them!).  Immediately thereafter we ran over to easily the coolest boat on the water in the Pacific and met with Todd from Gato Verde Adventure Sailing.  The Gato Verde is the first plug in diesel electric hybrid charter boat on the West Coast and it is, in short, ridiculously rad.  So on our second day of meeting with outfitters we were able to meet with the 3 raddest adventure companies in the area and sign them all up on the website.  Words like supremely excited, unreasonably enthusiastic, and gloriously happy can only undermine our sentiments.

But you are probably reading this blog and wondering why the title of it is as it is.  I think that it is funny that we always hear that “beauty is in the eye of the beholder.”  As if there is nothing in this world that nearly everyone would agree is beautiful.  And truth be told, as we go about our lives, I think that many of us just take this common phrase as fact.  The reality of the day yesterday was that after all of our glorious meetings, we jumped back on our bikes and into the evening sky we road just 25 more miles south to Bay View across the ups and downs and winding stoned wall street of Chuckanut Drive.  It was beautiful and I don’t think that you can disagree (no matter how unreasonable that may sound).  Of course, when it comes to art, and physical attraction, and cars, houses, clothing, fashion, style, food, beer, and even bikes; beauty is in the eye of the beholder.  But could anyone look at the picture attached to this blog and tell me that it is not beautiful?  I think that there is a universal beauty in nature and that everyone, no matter their culture, upbringing, or dispositions is captivated by a mountain field, by a beautiful sunrise as it slides across an open bay, or even by a small flower that has just bloomed.  I realize that this is a strong statement but I want to put it out to the world: Beauty, and more specifically the beauty we find in nature, is not in the eye of the Beholder.  And this is why SWAE as a company is dedicated to preservation and to getting people outdoors to the most beautiful places in their back yards and abroad.  Once you are immersed in it and see the beauty, you will be dedicated to keeping it that way for the rest of your life. No company cars, just company bikes… imagine if all business felt the same way and saw the same opportunities

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